Functional Foods & Beverages
Blue Shield of California Commits $600K to Food as Medicine Programs
Blue Shield of California's statewide Food as Health initiative opens with a $300,000 anchor investment in Alameda Coun…
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Functional Foods & Beverages
Smoothie King Promotes Protein Coffee Smoothie for National Coffee Day
Smoothie King is offering Healthy Rewards members a free 12 oz. Coffee High Protein Almond Mocha Smoothie on September …
Functional Foods & Beverages
True Sea Moss Enters Sparkling Electrolyte Drinks With 4-SKU Launch
True Sea Moss expands beyond sea moss gels with Sparkling Hydration, a clean-label, low-calorie sparkling electrolyte l…
Functional Foods & Beverages
ORBA RTD Popping Boba Launches with 5g Prebiotic Fiber, Monk Fruit
ORBA by BobaVida brings the boba-shop format to retail shelves with a naturally sweetened, prebiotic fiber-fortified RT…
Functional Foods & Beverages
Optimum Nutrition RTD Adds 8g Prebiotic Fiber to 30g Protein
Optimum Nutrition's 30G Ultra-Filtered Milk Protein Shake + Fiber combines dairy-derived protein with prebiotic fiber i…
Functional Foods & Beverages
C4 Energy Launches Beer-Inspired SKU Targeting Sober-Curious Drinkers
Nutrabolt's C4 Energy debuts All Hopped Up, a hop-flavored, alcohol-free energy drink with 200mg caffeine designed for …
Functional Foods & Beverages
VIT A+ Vitamin A Palmitate Clears Commercial-Scale Validation
Particles for Humanity and Hexagon Nutrition have completed process validation for VIT A+, a heat- and storage-stable v…
Functional Foods & Beverages
Bertolli Launches Canola-Olive Blend to Expand Category Reach
Deoleo's new Healthy Blend targets canola oil users with a familiar flavor profile and better-for-you positioning, hitt…
Functional Foods & Beverages
I Can't Believe It's Not Butter! Reformulates with Vitamins A, D, E, B12
Flora Food Group has reformulated its flagship buttery spread to deliver essential micronutrients and Omega-3 ALA in ev…
Functional Foods & Beverages
Matchi Launches Canned Protein Matcha Latte With 20g Milk Protein
Matchi Global LLC enters the RTD protein beverage segment with a DTC-first launch pairing ceremonial-grade Japanese mat…
Functional Foods & Beverages
oHy Hydrogen Sparkling Water Enters 800 Target Doors
oHy becomes the first hydrogen beverage brand carried by Target, rolling out its magnesium-based, zero-sugar sparkling …
Functional Foods & Beverages
Aurive Debuts Adaptogen-Nootropic Drink Line for Day-to-Night Use
Aurive, founded by a Doctor of Nursing Practice, enters the functional beverage market with transparent labeling, conce…